PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.
It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.
Take the time to set it up with as many specifics in mind as possible. One big area that people miss in getting personal is the chat function. If someone went to your chat or “Contact Us” page, you know what they wanted. The ads should reflect that and should not be just a logo ad back to your website.
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to […]
Stop being so self-conscious and do the best you can. This is one of those tactics that inspires anxiety, and people start to trip over their own feet trying to make everything “perfect.” The reality is that “imperfect” actually does a better job. It reminds people that you’re real and allows them to connect with the content more
Think about today as much as you think about five years from now. As a business owner, I feel as if I’m always thinking ahead, sometimes at the detriment of what’s happening right now. That reminder always pops into my head when I go down a planning rabbit hole.