Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Year: 2021

July 22, 2021 The Importance of a Crisis Management Plan

A crisis management plan is an essential component in ensuring business continuity. It involves a well-documented plan that details how…

July 17, 2021 How New or Emerging Brands Can Get Big Holiday Shopping Coverage

Whether going it alone or marketing with an expert partner, there are many tips and tricks that small brands can adopt to boost their chances of succeeding in what will be a highly contested bout to obtain holiday gifting media coverage.

June 30, 2021 16 Smart Marketing Approaches To Build Brand Recognition

PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.

June 14, 2021 Opportunities For Multichannel Marketers As We Emerge From The Pandemic

It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.