Offering a Results Oriented Work Environment (ROWE) For many people worldwide, work never completely went back to normal after the covid-19 pandemic struck. People were suddenly thrust into a more flexible work environment. Not intentionally, but we’ve been implementing our own form of flex work since 2002. In fact, our founder, Christine Wetzler (then, Pietryla) […]
No one wants to be sold to when they’re simply seeking information to help them solve their problems; it turns their hunt for useful knowledge into a game of scratching companies off their list of potential solutions for being too transactional.
A good strategic communications firm is knowledgeable when it comes to helping companies and businesses grow. Strategic communication helps companies and businesses to focus on the purpose of their organization’s missions and values. Since most communication with the public is mostly done using visual campaigns, strategic communications firms help companies and enterprises align their expectations and actions to their objectives.
Have a strong creative brief and an airtight onboarding process. Whether you use software or do the paperwork yourself, make sure your objectives are clear and include as many specifics as possible. If you are working with more than a handful of influencers, nail down a process that can be delegated. The paperwork alone can get pretty frustrating if not managed well.