Understanding the Difference Between SEO Keywords and Relevant Search Topics and When You Should Use Them to Get Top Rankings in Search Search engine optimization (SEO) is a crucial component of digital marketing that aims to optimize a website’s visibility and ranking on search engine results pages (SERPs). Keywords and relevant search topics are […]
15 Challenges Agencies Are Preparing To Meet In 2023 This article originally appeared in Forbes. Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to […]
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
In today’s digital age, businesses face numerous challenges regarding public relations (PR) and marketing. As a business owner, with so many communication channels available, developing a consistent message that resonates with your target audience can be overwhelming. Or, find the time to create the marketing materials you need, especially if you’re still in DIY or […]
Branded blogging is a vital part of content marketing for businesses allowing them to demonstrate expertise and connect with their audience.
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn’t automatically mean you won’t break through. These recommendations will give your product the best shot at finding a loud and clear voice.