In today’s digital age, businesses face numerous challenges regarding public relations (PR) and marketing. As a business owner, with so many communication channels available, developing a consistent message that resonates with your target audience can be overwhelming. Or, find the time to create the marketing materials you need, especially if you’re still in DIY or startup mode.
If you allow them to, advancements in AI will help you streamline your marketing efforts. By leveraging the power of AI, you can gain valuable insights into your target audiences and markets, create more personalized marketing campaigns, and automate repetitive tasks.
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.” [read more]
Paul Daugherty, chief technology and innovation officer, Accenture
This article will explore some of the top AI solutions available today, including Decktopus AI, Simplified, Publer, Spirit Me, and Sheet+. This is not an entire list, but it will get you started with the essential tools to help you do some of the heavy lifting associated with marketing and communications. This list also assumes you already know and love ChatGPT as much as we do.
Each tool has unique features and benefits that can help streamline your work, boost productivity, and enhance results.
Decktopus is an AI-powered presentation tool that allows its users to easily create professional-grade presentations by entering a topic and desired length. With over 100,000 users, Decktopus offers a variety of customizable templates to streamline the document creation process.
Decktopus documents are fully branded and can be connected to your domain for a seamless and professional look. Users can focus on their content without worrying about design skills, making Decktopus an excellent choice for anyone looking to create engaging and visually appealing presentations, proposals, case studies, and documents quickly and efficiently.
Simplified is a free all-in-one software solution for businesses and individuals to streamline marketing and design. With its suite of tools, including the Background Remover, Magic Resizer, and Brand Kits, Simplified can simplify the design process for users of all levels of expertise. Simplified also has features that make it easy to scale marketing efforts as businesses grow, including creating a single piece of content and connecting it with their favorite apps, such as Shopify and Google Drive.
With colors, fonts, and media files ready to use in every design, Simplified eliminates the need to start from scratch. Additionally, it enables users to design, scale, and publish images, videos, and more at lightning speed, making it an excellent choice for anyone looking to create compelling marketing and design materials quickly and efficiently.
Publer is a cutting-edge AI tool that can help streamline social media marketing efforts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. It allows users to schedule, collaborate, and analyze all their social media posts from a single, user-friendly platform.
Publer offers several features that can help enhance any social media marketing strategy, including link-in-bio, AI-assisted social content creation, content integrations from robust tools like Canva and VistaCreate, and powerful analytics that get the most from higher-performing content. Planning social media content will save time and effort, but the real benefit here is the AI content-creation capabilities.
Spirit Me is an innovative tool that creates a digital avatar that can be used to represent you on-screen in videos. This tool can help establish trust and credibility with viewers and provide a consistent and trustworthy on-screen persona.
By tailoring video content to individual viewers’ interests and preferences, marketers can create a more personalized and engaging experience that resonates with their target audience. A tool like Spirit Me can make producing personalized videos much more accessible and easy to scale.
If you’re not sold on why you’d need help creating these kinds of videos, consider a study by Seismic and Vidyard that found that personalized videos have a 16x higher click-to-open rate than non-personalized videos. The study analyzed data from over 100,000 videos and found that customized videos had a 37% higher retention rate and a 233% higher conversion rate than non-personalized videos.
Another study by HubSpot found that personalized videos had a 16% higher click-through rate than non-personalized videos. The study also found that personalized videos had a 4.5x higher conversion rate than non-personalized videos.
Anyone who manages multiple projects or contacts alone or is responsible for creating measurement reports probably has a love-hate relationship with spreadsheets. Sheet+ is a game-changing AI-powered software that can help save time and energy by transforming text into precise and accurate Excel and Google Sheets formulas.
One of the best parts of using Sheet+ is that it reduces spreadsheet time by 80%, but another great benefit is that the tool is straightforward and free if you output less than ten formulas a month.
It’s essential to stay informed about these AI solutions and use them when it makes sense. Only with their help can you stay ahead of the game and tackle PR and marketing challenges in today’s digital age. By leveraging the power of AI, you’ll be able to focus on what matters most – creating meaningful and creative content that resonates with your audience.
“I think the future of global competition is, unambiguously, about creative talent, and I’m far from the only person who sees this as the main competition point going forward. Everyone will have access to amazing AI. Your vendor on that will not be a huge differentiator. Your creative talent though — that will be who you are. Instead of chasing that race to the bottom on labor costs, invest in turning your talent into a team of explorers who can solve amazing problems using AI as the tool that takes the busy work out. That is the company that wins in the end.” [watch video]
Vivienne Ming, executive chair and co-founder, Socos Labs