This is where we keep the best content for business owners trying to wrap their head around digital marketing and PR. Learn more about media relations, digital marketing, content creation, web development, social media and paid placements.
Understanding the Difference Between SEO Keywords and Relevant Search Topics and When You Should Use Them to Get Top Rankings in Search Search engine optimization (SEO) is a crucial component of digital marketing that aims to optimize a website’s visibility and ranking on search engine results pages (SERPs). Keywords and relevant search topics are […]
15 Challenges Agencies Are Preparing To Meet In 2023 This article originally appeared in Forbes. Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to […]
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
In today’s digital age, businesses face numerous challenges regarding public relations (PR) and marketing. As a business owner, with so many communication channels available, developing a consistent message that resonates with your target audience can be overwhelming. Or, find the time to create the marketing materials you need, especially if you’re still in DIY or […]
Branded blogging is a vital part of content marketing for businesses allowing them to demonstrate expertise and connect with their audience.
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn’t automatically mean you won’t break through. These recommendations will give your product the best shot at finding a loud and clear voice.
If you’re the owner or developer of a webpage that needs to improve its current visibility, check out our post for possible web design errors that could tank your SEO efforts.
This article originally appeared in Entrepreneur magazine and was authored by Christine Pietryla Wetzler. Don’t Let Inflation Fears Slow You Down, Now is the Time to Think Big As an entrepreneur, you’re tasked with looking beyond anxiety and fear. Follow these guidelines to see the situation for what it is – a massive opportunity for […]
According to Stevenson University, less than 50% of PR professionals have effective crisis communication plans in place. This can create serious issues for businesses and an overwhelming lack of preparation. Here are some things you may want to know about crisis communication plans and why they are important. What Is a Crisis Communication Plan? The […]
Link building is a way of increasing traffic to your page by getting hyperlinks of your site posted on other high authority websites. These links that connect other websites to your own are referred to as backlinks.