12 Ways Women In PR Can Claim Their Space
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
5 Starter AI Tools for Business Owners That Do Their Own Marketing
In today’s digital age, businesses face numerous challenges regarding public relations (PR) and marketing. As a business owner, with so many communication channels available, developing a consistent message that resonates with your target audience can be overwhelming. Or, find the time to create the marketing materials you need, especially if you’re still in DIY or […]
Launching A Branded Blog
Branded blogging is a vital part of content marketing for businesses allowing them to demonstrate expertise and connect with their audience.
How to Execute A Successful Product Launch in a Competitive Industry
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn’t automatically mean you won’t break through. These recommendations will give your product the best shot at finding a loud and clear voice.
Are These 7 Risky Design Issues Stopping People From Finding Your Website in Search Engines Right Now?
If you’re the owner or developer of a webpage that needs to improve its current visibility, check out our post for possible web design errors that could tank your SEO efforts.
Don’t Let Inflation Fears Slow You Down, Now is the Time to Think Big
This article originally appeared in Entrepreneur magazine and was authored by Christine Pietryla Wetzler. Don’t Let Inflation Fears Slow You Down, Now is the Time to Think Big As an entrepreneur, you’re tasked with looking beyond anxiety and fear. Follow these guidelines to see the situation for what it is – a massive opportunity for […]
Do You Have a Crisis Communication Plan?
According to Stevenson University, less than 50% of PR professionals have effective crisis communication plans in place. This can create serious issues for businesses and an overwhelming lack of preparation. Here are some things you may want to know about crisis communication plans and why they are important. What Is a Crisis Communication Plan? The […]
Do I Need Link Building to Rank in Search?
Link building is a way of increasing traffic to your page by getting hyperlinks of your site posted on other high authority websites. These links that connect other websites to your own are referred to as backlinks.
Should Your Business Hire a PR Agency to Work with Content Creators?
Working with content creators and the right public relations agency is one of the best ways to gain a competitive edge and build a reputable brand image.
How Is the Public Relations Industry Evolving?
According to Media Kix, the PR agency sector has experienced an estimated growth of 30% in the last five years. The industry is undergoing sweeping changes. Today, companies focus more on creating compelling content that resonates with their target audience. Often, media relations results can deliver that content in a way that creates credibility for […]