Should Your Business Hire a PR Agency to Work with Content Creators?
Working with content creators and the right public relations agency is one of the best ways to gain a competitive edge and build a reputable brand image.
How Is the Public Relations Industry Evolving?
According to Media Kix, the PR agency sector has experienced an estimated growth of 30% in the last five years. The industry is undergoing sweeping changes. Today, companies focus more on creating compelling content that resonates with their target audience. Often, media relations results can deliver that content in a way that creates credibility for […]
First Growth Marketing Webinar Scheduled for June 28
You need a growth marketing strategy that will empower your communications decision-making and results. In this webinar, we’ll explore the building blocks of growth marketing and share a few that you can easily implement to get leads and improve credibility.
5 Reasons to Hire a Public Relations Agency ASAP
Top 5 Reasons to Hire a Public Relations Agency ASAP In today’s fast-paced and highly competitive business world, it is more important than ever to have a strong public relations strategy. A PR agency can help you raise awareness of your brand, build relationships with key stakeholders, and manage your reputation. While the lines between […]
How Social Media Influencers Can Strengthen Your Business’s Online Presence
Social media influencers often get a bad name from older generations, who may believe that they’re simply silly and unimportant individuals. According to Media Kix, over 60% of PR executives believe that content creation and working with social media influencers will be vital parts of public relations efforts in the future. They’re ahead of the […]
Defining Public Relations and Its Importance for Your Business
Public relations is a steadily evolving industry expected to be worth $129 billion by 2025 according to MeltWater. The industry is experiencing deviations from traditional business ways to new innovative ways that adapt to the changing human interaction and communication systems. Social networks are the modern-day bread and butter of the PR industry. PR agencies […]
5 Simple Ways to Improve Your Business’s Digital Story
5 Simple Ways to Improve Your Business’s Digital Story In today’s digital world, it’s more important than ever for businesses to have a strong online presence. Your website, social media accounts, and other digital channels are often the first places potential customers will interact with your brand. That’s why it’s so important to make sure […]
What is Growth Marketing and How Do I Use It for My Business?
Growth marketing is a model that adds extra layers to traditional marketing with the expressed goal of encouraging sustainable growth. It is usually built upon a solid digital marketing strategy and employs many online tools–most notably SEO.
Offering a Results Oriented Work Environment (ROWE)
Offering a Results Oriented Work Environment (ROWE) For many people worldwide, work never completely went back to normal after the covid-19 pandemic struck. People were suddenly thrust into a more flexible work environment. Not intentionally, but we’ve been implementing our own form of flex work since 2002. In fact, our founder, Christine Wetzler (then, Pietryla) […]
Don’t Share Salesy Content: 16 Smarter Ways To Lead Prospects Into The Funnel
No one wants to be sold to when they’re simply seeking information to help them solve their problems; it turns their hunt for useful knowledge into a game of scratching companies off their list of potential solutions for being too transactional.