This is where we keep the best content for business owners trying to wrap their head around digital marketing and PR. Learn more about media relations, digital marketing, content creation, web development, social media and paid placements.
It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.
Take the time to set it up with as many specifics in mind as possible. One big area that people miss in getting personal is the chat function. If someone went to your chat or “Contact Us” page, you know what they wanted. The ads should reflect that and should not be just a logo ad back to your website.
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to […]
Stop being so self-conscious and do the best you can. This is one of those tactics that inspires anxiety, and people start to trip over their own feet trying to make everything “perfect.” The reality is that “imperfect” actually does a better job. It reminds people that you’re real and allows them to connect with the content more
Think about today as much as you think about five years from now. As a business owner, I feel as if I’m always thinking ahead, sometimes at the detriment of what’s happening right now. That reminder always pops into my head when I go down a planning rabbit hole.
The price of achievement is often at the heart of most agency misunderstandings, and, again, it’s not usually handled correctly at the SOW stage.
Take advantage of your new ability to do great videos, and make more of your marketing and sales video-based. People aren’t going to be getting together as often, so finding ways to remain affable and provide a personalized experience is going to be very important.
Technology enables you to move around and be found. Or, grab people to fill in a class or appointment as they are walking by. Here are a few ways to do it:
What’s important to the audience, what motivates it and how does it likes to be approached? A good rule of thumb when writing the answer to these questions is to create a profile.
Companies that utilize integrated communication strategies inspire brilliant campaigns, forge better relationships between publics and put themselves in a good position to manage their reputation should the need arise.