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15 Challenges Agencies Are Preparing To Meet In 2023 This article originally appeared in Forbes. Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to […]
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
Offering a Results Oriented Work Environment (ROWE) For many people worldwide, work never completely went back to normal after the covid-19 pandemic struck. People were suddenly thrust into a more flexible work environment. Not intentionally, but we’ve been implementing our own form of flex work since 2002. In fact, our founder, Christine Wetzler (then, Pietryla) […]
We can tell a client how to tell the most effective story and set them up to succeed, but we can’t force a writer to care. Our strongest relationships are those with clients who fully understand the amount of work that goes into getting them into the right place at the right time.
The pandemic and its challenges highlighted the need for certain skills and the redundancy of others, and we saw many talented people become consultants. I’m hoping both agencies and clients have a better sense of what is actually needed to get the best result instead of following traditional paths that lead to wasted time and money. Use those resources to get the best person for the job.
The price of achievement is often at the heart of most agency misunderstandings, and, again, it’s not usually handled correctly at the SOW stage.