12 Ways Women In PR Can Claim Their Space
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
Offering a Results Oriented Work Environment (ROWE)
Offering a Results Oriented Work Environment (ROWE) For many people worldwide, work never completely went back to normal after the covid-19 pandemic struck. People were suddenly thrust into a more flexible work environment. Not intentionally, but we’ve been implementing our own form of flex work since 2002. In fact, our founder, Christine Wetzler (then, Pietryla) […]
14 Things Agency Pros Want New Clients To Know
We can tell a client how to tell the most effective story and set them up to succeed, but we can’t force a writer to care. Our strongest relationships are those with clients who fully understand the amount of work that goes into getting them into the right place at the right time.
What Post-Covid Agency Success Looks Like With A Remote Workforce
The pandemic and its challenges highlighted the need for certain skills and the redundancy of others, and we saw many talented people become consultants. I’m hoping both agencies and clients have a better sense of what is actually needed to get the best result instead of following traditional paths that lead to wasted time and money. Use those resources to get the best person for the job.
How Your Statement Of Work Should Change To Accommodate A Strategy Of Paid And Organic Media
The price of achievement is often at the heart of most agency misunderstandings, and, again, it’s not usually handled correctly at the SOW stage.