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15 Challenges Agencies Are Preparing To Meet In 2023 This article originally appeared in Forbes. Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to […]
PR and marketing add to a growing number of industries that are dominated by women, yet leadership roles are still largely held by men. So, what can be done?
Branded blogging is a vital part of content marketing for businesses allowing them to demonstrate expertise and connect with their audience.
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn’t automatically mean you won’t break through. These recommendations will give your product the best shot at finding a loud and clear voice.
This article originally appeared in Entrepreneur magazine and was authored by Christine Pietryla Wetzler. Don’t Let Inflation Fears Slow You Down, Now is the Time to Think Big As an entrepreneur, you’re tasked with looking beyond anxiety and fear. Follow these guidelines to see the situation for what it is – a massive opportunity for […]
No one wants to be sold to when they’re simply seeking information to help them solve their problems; it turns their hunt for useful knowledge into a game of scratching companies off their list of potential solutions for being too transactional.
Have a strong creative brief and an airtight onboarding process. Whether you use software or do the paperwork yourself, make sure your objectives are clear and include as many specifics as possible. If you are working with more than a handful of influencers, nail down a process that can be delegated. The paperwork alone can get pretty frustrating if not managed well.
Attending an industry convention or trade conference can be a huge turning point in an agency professional’s career, introducing them to new connections, opportunities and ways of working. With so many to choose from, though, it can be a challenge to figure out which events would be most beneficial.
We can tell a client how to tell the most effective story and set them up to succeed, but we can’t force a writer to care. Our strongest relationships are those with clients who fully understand the amount of work that goes into getting them into the right place at the right time.
The pandemic and its challenges highlighted the need for certain skills and the redundancy of others, and we saw many talented people become consultants. I’m hoping both agencies and clients have a better sense of what is actually needed to get the best result instead of following traditional paths that lead to wasted time and money. Use those resources to get the best person for the job.