This article originally appeared in Entrepreneur magazine and was authored by Christine Pietryla Wetzler. Don’t Let Inflation Fears Slow You Down, Now is the Time to Think Big As an entrepreneur, you’re tasked with looking beyond anxiety and fear. Follow these guidelines to see the situation for what it is – a massive opportunity for […]
According to Stevenson University, less than 50% of PR professionals have effective crisis communication plans in place. This can create serious issues for businesses and an overwhelming lack of preparation. Here are some things you may want to know about crisis communication plans and why they are important. What Is a Crisis Communication Plan? The […]
According to Media Kix, the PR agency sector has experienced an estimated growth of 30% in the last five years. The industry is undergoing sweeping changes. Today, companies focus more on creating compelling content that resonates with their target audience. Often, media relations results can deliver that content in a way that creates credibility for […]
Top 5 Reasons to Hire a Public Relations Agency ASAP In today’s fast-paced and highly competitive business world, it is more important than ever to have a strong public relations strategy. A PR agency can help you raise awareness of your brand, build relationships with key stakeholders, and manage your reputation. While the lines between […]
Public relations is a steadily evolving industry expected to be worth $129 billion by 2025 according to MeltWater. The industry is experiencing deviations from traditional business ways to new innovative ways that adapt to the changing human interaction and communication systems. Social networks are the modern-day bread and butter of the PR industry. PR agencies […]
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A well-developed case study is a story at its very heart. Use them to teach lessons and inspire great actions and solutions.
A crisis management plan is an essential component in ensuring business continuity. It involves a well-documented plan that details how to manage a crisis. Any company that desires to exist and thrives for long must consider the importance of a crisis management plan. Suppose you have no clue how to create a management plan; consult […]
Whether going it alone or marketing with an expert partner, there are many tips and tricks that small brands can adopt to boost their chances of succeeding in what will be a highly contested bout to obtain holiday gifting media coverage.