PR & Digital Marketing Agency Fractional CMO in Chicago | Pietryla PR & Marketing > Blog > Media Relations > Holiday Buyers Guides
Whether going it alone or marketing with an expert partner, there are many tips and tricks that small brands can adopt to boost their chances of succeeding in what will be a highly contested bout to obtain holiday gifting media coverage.
PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.
Technology enables you to move around and be found. Or, grab people to fill in a class or appointment as they are walking by. Here are a few ways to do it: