Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Media Relations

June 30, 2021 16 Smart Marketing Approaches To Build Brand Recognition

PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.

June 14, 2021 Opportunities For Multichannel Marketers As We Emerge From The Pandemic

It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.

August 13, 2020 Three Concepts You Can Steal From Media Trainers To Look Good In Video Interviews

Take advantage of your new ability to do great videos, and make more of your marketing and sales video-based. People aren’t going to be getting together as often, so finding ways to remain affable and provide a personalized experience is going to be very important.

June 22, 2015 An Integrated Marketing Communications Strategy Begins with Sharing and Caring

Companies that utilize integrated communication strategies inspire brilliant campaigns, forge better relationships between publics and put themselves in a good position to manage their reputation should the need arise.