Link building is a way of increasing traffic to your page by getting hyperlinks of your site posted on other high authority websites. These links that connect other websites to your own are referred to as backlinks.
Working with content creators and the right public relations agency is one of the best ways to gain a competitive edge and build a reputable brand image.
In today’s fast-paced and highly competitive business world, it is more important than ever to have a strong public relations strategy. A PR agency can help you raise awareness of your brand, build relationships with key stakeholders, and manage your reputation. While the lines between communications disciplines are blurring because of digital content and social […]
Social media influencers often get a bad name from older generations, who may believe that they’re simply silly and unimportant individuals. According to Media Kix, over 60% of PR executives believe that content creation and working with social media influencers will be vital parts of public relations efforts in the future. They’re ahead of the […]
In today’s digital world, it’s more important than ever for businesses to have a strong online presence. Your website, social media accounts, and other digital channels are often the first places potential customers will interact with your brand. That’s why it’s so important to make sure your digital story will engage and inspire your audience. […]
Growth marketing is a model that adds extra layers to traditional marketing with the expressed goal of encouraging sustainable growth. It is usually built upon a solid digital marketing strategy and employs many online tools–most notably SEO.
No one wants to be sold to when they’re simply seeking information to help them solve their problems; it turns their hunt for useful knowledge into a game of scratching companies off their list of potential solutions for being too transactional.
Have a strong creative brief and an airtight onboarding process. Whether you use software or do the paperwork yourself, make sure your objectives are clear and include as many specifics as possible. If you are working with more than a handful of influencers, nail down a process that can be delegated. The paperwork alone can get pretty frustrating if not managed well.
Even in B2B, if you reach out to influencers organically and make it a regular part of your PR efforts, it can be a very strong tool for building credibility in the industry. Remember, “influencer” simply means someone with a platform, not necessarily someone employed to create content online.
A well-developed case study is a story at its very heart. Use them to teach lessons and inspire great actions and solutions.