PR & Digital Marketing Agency Fractional CMO in Chicago | Pietryla PR & Marketing > Blog > Social Media > Influencer Marketing
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn’t automatically mean you won’t break through. These recommendations will give your product the best shot at finding a loud and clear voice.
Working with content creators and the right public relations agency is one of the best ways to gain a competitive edge and build a reputable brand image.
Top 5 Reasons to Hire a Public Relations Agency ASAP In today’s fast-paced and highly competitive business world, it is more important than ever to have a strong public relations strategy. A PR agency can help you raise awareness of your brand, build relationships with key stakeholders, and manage your reputation. While the lines between […]
Social media influencers often get a bad name from older generations, who may believe that they’re simply silly and unimportant individuals. According to Media Kix, over 60% of PR executives believe that content creation and working with social media influencers will be vital parts of public relations efforts in the future. They’re ahead of the […]
5 Simple Ways to Improve Your Business’s Digital Story In today’s digital world, it’s more important than ever for businesses to have a strong online presence. Your website, social media accounts, and other digital channels are often the first places potential customers will interact with your brand. That’s why it’s so important to make sure […]
Have a strong creative brief and an airtight onboarding process. Whether you use software or do the paperwork yourself, make sure your objectives are clear and include as many specifics as possible. If you are working with more than a handful of influencers, nail down a process that can be delegated. The paperwork alone can get pretty frustrating if not managed well.
Even in B2B, if you reach out to influencers organically and make it a regular part of your PR efforts, it can be a very strong tool for building credibility in the industry. Remember, “influencer” simply means someone with a platform, not necessarily someone employed to create content online.
PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.