Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Social Media

May 17, 2022 Don’t Share Salesy Content: 16 Smarter Ways To Lead Prospects Into The Funnel

No one wants to be sold to when they’re simply seeking information to help them solve their problems; it turns their hunt for useful knowledge into a game of scratching companies off their list of potential solutions for being too transactional.

May 5, 2022 14 Smart Tips To Help Marketers Navigate Influencer Partnerships

Have a strong creative brief and an airtight onboarding process. Whether you use software or do the paperwork yourself, make sure your objectives are clear and include as many specifics as possible. If you are working with more than a handful of influencers, nail down a process that can be delegated. The paperwork alone can get pretty frustrating if not managed well.

November 22, 2021 13 Social Media Trends For Brand Builders To Consider In 2022

Even in B2B, if you reach out to influencers organically and make it a regular part of your PR efforts, it can be a very strong tool for building credibility in the industry. Remember, “influencer” simply means someone with a platform, not necessarily someone employed to create content online.

October 17, 2021 5 Strategies for Getting the Most Out of a Customer Testimonial

A well-developed case study is a story at its very heart. Use them to teach lessons and inspire great actions and solutions.