Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Social Media

June 30, 2021 16 Smart Marketing Approaches To Build Brand Recognition

PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.

June 14, 2021 Opportunities For Multichannel Marketers As We Emerge From The Pandemic

It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.

June 8, 2021 11 Ways For Brands To Produce Authentic And Engaging Videos

Stop being so self-conscious and do the best you can. This is one of those tactics that inspires anxiety, and people start to trip over their own feet trying to make everything “perfect.” The reality is that “imperfect” actually does a better job. It reminds people that you’re real and allows them to connect with the content more

August 13, 2020 Three Concepts You Can Steal From Media Trainers To Look Good In Video Interviews

Take advantage of your new ability to do great videos, and make more of your marketing and sales video-based. People aren’t going to be getting together as often, so finding ways to remain affable and provide a personalized experience is going to be very important.