Should Your Business Hire a PR Agency to Work with Content Creators?
Working with content creators and the right public relations agency is one of the best ways to gain a competitive edge and build a reputable brand image.
5 Reasons to Hire a Public Relations Agency ASAP
In today’s fast-paced and highly competitive business world, it is more important than ever to have a strong public relations strategy. A PR agency can help you raise awareness of your brand, build relationships with key stakeholders, and manage your reputation. While the lines between communications disciplines are blurring because of digital content and social […]
5 Simple Ways to Improve Your Business’s Digital Story
In today’s digital world, it’s more important than ever for businesses to have a strong online presence. Your website, social media accounts, and other digital channels are often the first places potential customers will interact with your brand. That’s why it’s so important to make sure your digital story will engage and inspire your audience. […]
What is Growth Marketing and How Do I Use It for My Business?
Growth marketing is a model that adds extra layers to traditional marketing with the expressed goal of encouraging sustainable growth. It is usually built upon a solid digital marketing strategy and employs many online tools–most notably SEO.
How a Communications Firm Can Benefit Your Business’ Website
A good strategic communications firm is knowledgeable when it comes to helping companies and businesses grow. Strategic communication helps companies and businesses to focus on the purpose of their organization’s missions and values. Since most communication with the public is mostly done using visual campaigns, strategic communications firms help companies and enterprises align their expectations and actions to their objectives.
16 Smart Marketing Approaches To Build Brand Recognition
PR is the only path to credibility. Once you have credibility, you can amplify awareness and more easily conduct pull-through marketing campaigns. All three—PR, marketing and advertising—must be deployed properly to function together in the best way.
Opportunities For Multichannel Marketers As We Emerge From The Pandemic
It would be wrong to suggest that unlocking restrictions represents a complete return to how things were prior to the pandemic. For marketers, making this flawed assumption means you might be looking at weak results.
11 Social Media Retargeting Mistakes For Marketers To Avoid
Take the time to set it up with as many specifics in mind as possible. One big area that people miss in getting personal is the chat function. If someone went to your chat or “Contact Us” page, you know what they wanted. The ads should reflect that and should not be just a logo ad back to your website.
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to […]
11 Ways For Brands To Produce Authentic And Engaging Videos
Stop being so self-conscious and do the best you can. This is one of those tactics that inspires anxiety, and people start to trip over their own feet trying to make everything “perfect.” The reality is that “imperfect” actually does a better job. It reminds people that you’re real and allows them to connect with the content more