Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler | Qualifications

From the outset of my career, leadership has been a defining feature of my professional journey, beginning with my first role at Gibbs & Soell in 1999, where I was entrusted with managing a $1.2 million budget for Dow Performance Foams as the business's outsourced marcom manager - while serving as the company's Engineered Films and Laminates account person. This early experience laid the groundwork for my adeptness in strategic oversight and fiscal management - skills I have honed and expanded upon in every role since.

I also write content for Forbes, Entrepreneur, PFFC, and Packaging Technology Today. On our news page, you can read other articles and see where I've been interviewed.

Packaging & Manufacturing
Pregis Packaging
2021 - Present
Pregis Packaging
PR & Marketing Client

Initially, we provided content for the website and Knowledge Hub. After a year our role expanded to include global PR support.

Accredo Packaging
2021 - Present
Accredo Packaging
PR & Marketing Client

We are handling all of Accredo's marketing activities, including updating the website and collateral, internal and external PR, and paid and social media campaigning.

Secure Applications
2020-Present
Secure Applications
Pietryla PR & Marketing Client

We updated their brand and website as well as assist with media relations and social media content to promote their cargo and retail security solutions.

Footprint Packaging
2019-2020
Footprint Packaging
PR Client

Handled a media relations push for market entry into specific markets (like beverage), promotion of its Hero Award, and support of Christine Figgener and other oceanic preservation organizations.

2011-2019
Packaging Trade Magazines
Editor & Contributing Editor

I first started working with Paper, Film & Foil Converter in 2011 as a contributing editor and then, in 2017, began serving as its editor. At the time, I also edited Packaging Technology Today. I remain a freelance contributor to both magazines.

Dow Performance Foams & Engineered Films & Laminates
1999-2000
Dow Performance Foams & Engineered Films & Laminates
MARCOM Manager & Agency Lead (Gibbs & Soell)

Through the agency, I served as the marcom manager for the foams business, managing its global activities and budget. At the same time, I represented the agency as the account lead for films.

Dyneon Fluoropolymers
2000-2002
Dyneon Fluoropolymers
Former Agency Client (Grant Jacoby)

Served as the PR (Grant Jacoby) lead for the 3M company, dyneon Fluoropolymers. A standout accomplishment among many was publishing in NASA Tech Briefs.

Rexam Beverage Can America
2000-2002
Rexam Beverage Can America
Former Agency Client

When Rexam Beverage Can opened its North American office in Chicago, I handled PR (Grant Jacoby) including executive media training.

Energy & Professional Services
ClearGen
2023-Present
ClearGen
Current Client

I serve as an ad-hoc public relations consultant for ClearGen to help them educate audiences about and increase awareness of energy efficiency projects the company invests in. 

Chateau Energy Solutions
2022-Present
Chateau Energy Solutions
Current Client

I serve as an as-needed public relations consultant, working directly with the Chateau Energy marketing director to promote their leadership in providing energy strategies that rely on EV and microgrid technology to be more energy efficient.

National Coal Corp. (Nasdaq:NCOC)
2004-2010
National Coal Corp. (Nasdaq:NCOC)
Pietryla PR Client & Fractional CMO

One of my longest client relationships, my team and I served as both head of communications and the outsourced marketing department. We did all of the company's communication.

Certificate
Whitehead Energy Solutions
2009-2012
Whitehead Energy Solutions
Pietryla PR & Marketing Client

We worked on the company's media relations and marketing materials highlighting LED lighting and municipal energy solutions.

Servidyne (Nasdaq:SERV)
2007-2011
Servidyne (Nasdaq:SERV)
Pietryla PR & Marketing Client

We worked directly with the in-house marketing team to perform media relations and content creation to increase awareness among building owners of how Servidyne can help reduce energy costs and consumption while maintaining occupant comfort.

Haverfield Aviation
2011
Haverfield Aviation
Pietryla PR & Marketing Client

We did media relations and updated the company website to improve public communication about how Haverfield does helicopter power line inspections.

2002-Present
Other Notable Energy-Adjacent or Professional Services
Pietryla PR & Marketing Clients