If you want optimal visibility in search rankings, then you need SEM. Synonymous with SEO, this digital marketing method involves paid tactics to drive viewers and traffic to your site. It does include SEO, like ongoing updates to your website, link building, and persistent content marketing. SEM and SEO have the best long-term return on investment (ROI) because you don’t have to pay for clicks from the resulting organic search results.
Search Engine Optimization (SEO)
Similar to SEM, we help your website improve its chances of being seen in search. SEM is usually the paid side of this activity while SEO can be done manually. SEO is done onsite and offsite to improve results.