If you want optimal visibility in search rankings, then you need SEM. Often seen as synonymous with SEO, this digital marketing method involves paid tactics to drive viewers and traffic to your site. It does include SEO like ongoing updates to your website, link building, and persistent content marketing. SEM and SEO have the best long-term return on investment (ROI) because you don’t have to pay for clicks from the resulting organic search results. One of the best parts of our SEM offering is our transparency. You can approve any content we create and see the detailed progress of your search rankings in regular reports.
Pay-per-click (PPC) activities are the most popular product we are asked about because they can be very difficult to understand. They require constant adjustments and measurements and each platform you choose has different rules and settings, making the entire endeavor very complicated. Fortunately, we have the benefit of experience and close contact with each platform.
We work with you to understand how you want to reach customers and why and then create the best strategy. We do not have any ad spend minimums; we ask only that you commit to three months of service, so we have enough time to test the effectiveness of the ads.
Please note ad fees billed by the platforms are separate from and additional to our service fees below. If we assume these third-party fees on your behalf, a 10% service fee is added. We will help set up direct billing to avoid extra fees.
