Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Footprint Packaging

In a landscape where sustainability is increasingly paramount, Footprint emerged as a beacon of innovation in eco-friendly packaging solutions. Partnering with Pietryla PR, Footprint embarked on a transformative journey, leveraging strategic media relations to escalate their brand from industry presence to a nationally recognized leader in sustainability, culminating in their status as a stadium brand and Super Bowl sponsor.

 

Our engagement commenced with a comprehensive assessment of Footprint’s mission to combat America’s dependency on single-use plastics. We identified key narratives that would resonate with both media gatekeepers and the environmentally-conscious public, focusing on the visionary leadership of Footprint’s founders, their innovative engineering solutions, and their dedication to sustainability.

Harnessing our expertise in communications, we orchestrated a campaign that aligned with Footprint’s values and operational milestones. Our tailored approach involved:

  • Securing major features in Fast Company and SLATE a testament to Footprint’s ingenuity and potential for scale.
  • Cultivating strategic partnerships with ocean activists and helping promote the company’s HERO Award for ocean partners, thereby rooting Footprint’s brand in the heart of the ecological movement.
  • Choreographing events that not only highlighted Footprint’s environmental commitment but also showcased their industry-leading sustainable packaging solutions.

Results

The collaboration with Pietryla PR yielded unprecedented media coverage, routinely achieving close to 2 billion in reach and readership with every media program, and set the stage for Footprint’s leap to a grander arena. The traction gained from our initial media push catalyzed a series of relationships and opportunities, instrumental in Footprint’s ascension to a brand synonymous with sustainability at scale. The success of our partnership is best exemplified by the review provided by Footprint’s then-CMO on Clutch, affirming the instrumental role Pietryla PR played in their growth trajectory.

Footprint’s journey with Pietryla PR underscores the potency of strategic media relations in amplifying a brand’s message and mission. From profound media coverage to forging pivotal alliances, our collaborative efforts not only expanded Footprint’s reach but also fortified their reputation as pioneers in the sustainable packaging industry.

Discover the detailed account of our work with Footprint and explore our media results clipbooks to see how Pietryla PR can elevate your brand’s environmental narrative.