Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Novalent Antimicrobial

Novalent is a leading innovator in long-lasting antimicrobial technology, offering groundbreaking solutions in workspace sanitation and disinfection. Recent investment rounds have fuelled its growth, so Novalent sought to amplify its brand presence and capitalize on its expanding market potential.

The primary aim was to leverage media relations to broadcast Novalent’s investment news and enhance its visibility within the business sector. We worked with them on PR and then were tapped to expand into online marketing where the goal was to ramp up digital marketing efforts to solidify their online presence and drive engagement through Google Ads.

Pietryla PR devised a two-pronged approach:

Media Relations

Upon the inception of our partnership, we immediately targeted high-caliber business media outlets to share Novalent’s story.

The focus was positioning Novalent at the forefront of innovation within the competitive antimicrobial space by highlighting their recent investments and potential for industry disruption.

Digital Marketing

A comprehensive digital marketing strategy was rolled out, incorporating Google Ads with creative and compelling ad designs tailored to Novalent’s brand ethos and messaging. This digital drive was aimed at capturing and retaining high-value targets through strategic online engagement.

Results

Our efforts rapidly bore fruit, with a significant achievement being a feature article in Forbes titled “Sam Zell Wants To Disinfect A Workspace Near You” within a fortnight of our agreement. This placement not only spotlighted Novalent’s ambitious vision but also underscored its financial backing by prominent investors. Further, they have decidedly more reach online.

The collaboration between Novalent and Pietryla PR demonstrated the power of swift and strategic media relations coupled with expertly crafted digital marketing. As Novalent continues to forge ahead, the groundwork laid by these initiatives paves the way for continued public relations triumphs and digital market capture.