Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Christine Pietryla Wetzler

Owner, Pietryla PR & Marketing

PR Consultant

Fractional CMO

Featured Writer

Servidyne (Nasdaq:SERV) PR & Content

Servidyne, Inc., headquartered in Atlanta since 1925, stands at the forefront of energy efficiency solutions, offering a suite of services that revolutionize the performance of buildings. Their offerings include commercial energy audits, sustainability programs, CMMS implementations, and their proprietary product, iTendant, which together drive significant operational and financial improvements.

With a steadfast focus on local presence but an eye towards trade placements and industry relevance, Servidyne’s objectives centered around enhancing visibility and reinforcing its market position. They aimed to spotlight iTendant, fortify their reputation as thought leaders, and penetrate deeper into the commercial building and environmental sectors.

Over our eight-year partnership, Pietryla PR leveraged many case studies and press engagements to elevate Servidyne’s profile. Our strategic content and public relations initiatives were meticulously designed to dovetail with Servidyne’s ambitions, targeting both trade and business press opportunities to magnify their voice in the discourse on energy efficiency and sustainability.

Results

The collaboration yielded a robust thought leadership presence for Servidyne, marked by substantial trade placements and media inclusions. This strategic visibility translated into tangible leads for their sales teams, bolstering both market reach and revenue streams.

Our journey with Servidyne culminated when they joined forces with another industry player through acquisition—a milestone that underlines the success of our integrated marketing approach. The partnership stands as a testament to the potential of strategic PR to not only echo but amplify a client’s core message and business objectives.

Inspired by our fruitful engagement with Servidyne, Pietryla PR is poised to guide more firms toward their marketing zenith. If you envisage a future where your brand leads the conversation, our doors are open. Contact us to carve a path to your brand’s distinction and success.