cpg media relations

Cask & Kettle produces top-shelf spirits in a coffee k-pod that can be made with a home brewer or by adding hot water. Many users also find creative ways to incorporate the Cask & Kettle products in their recipes. We’ve achieved so much for Cask & Kettle in the three years we’ve been working with them that in just media relations results alone we’ve achieved more than 222 articles that had the capacity to reach more than 450M people.┬áThe brand has appeared in Rolling Stone, US Weekly, Forbes, YourTango, Men’s Journal, and Popular Science among many other publications online and broadcast.

For a CPG brand, Cask & Kettle came to us having not had great success with other agencies. We’ve found that being flexible and changing your strategy based on buying behaviors and demand are the best ways to become a good partner to a CPG brand looking for media relations success. You can read more about how well we work with the founders by reading their independent review on Clutch.co where they confirm our relationship milestones and why they’re still with us.

We began pitching reporters in Chicago and our success translated into also pitching national outlets. As the brand grew, we also were tapped to target micro-influencers that could proliferate our growing holiday results. In 2022 the brand began to fundraise and we also started supporting the B2B side of their business by improving the credibility of the company and founders in the business press and online, namely via LinkedIn and via interviews with industry podcasts.

cpg media relations