One of the items we were tasked with as members of the Expedient marketing team was to write case studies for relevant markets. In total, we wrote about 25 full case studies (1200 words or more) for a variety of different industries. These case studies showcase our ability to learn any market’s key value propositions and translate them effectively.
After doing the customer interview and writing the copy, we then managed the approval process and handed the content to Expedient’s in-house designer who maintained the artwork. Again, an example of how we can easily work within an existing team or act as an outsourced team. In this case, Expedient had a CMO, Marketing Manager, and Graphic Designer.
We were the PR and content providers in that existing department and managed all of their press releases and local media in eight markets.