In optimizing advertising efforts with a dedicated, logical, strategic marketing plan, companies will be able to test the waters as effectively as possible while equally gauging, galvanizing and sustaining investor attention.
A well-developed case study is a story at its very heart. Use them to teach lessons and inspire great actions and solutions.
Whether going it alone or marketing with an expert partner, there are many tips and tricks that small brands can adopt to boost their chances of succeeding in what will be a highly contested bout to obtain holiday gifting media coverage.