turn your accomplishments into recognized authority.

earn the trust of customers, regulators, and the press

We help B2B packaging, manufacturing and energy companies clarify their message, earn credible media coverage and stay ready for whatever comes next.

Based in Chicago, the city that works, I bring the same hands-on, no-nonsense approach. Founded in 2002, I’ve spent over two decades shaping messaging, media strategy, and crisis communications for manufacturing companies.

The result? Strategic PR and positioning built to help clients earn credibility and long-term impact.

Services

With more than two decades of experience in PR and marketing, including leadership roles at top Chicago agencies and global in-house positions at large brands, Christine Wetzler brings an uncommonly well-rounded and deeply skilled perspective to every engagement.

At Pietryla PR, that expertise translates into clear messaging, credible media results, and smart strategies for B2B companies in packaging, manufacturing, clean energy, and professional services.

  • Our media relations programs are built for impact, not vanity metrics. We specialize in securing credible, on-brand coverage in outlets that matter to your customers and stakeholders—not just chasing headlines.

    With flexible retainers and project-based options starting at $3,500/month, we offer senior-level strategy, customized press lists, targeted pitching, and comprehensive reporting. Every placement is earned through smart storytelling and industry insight, ensuring your brand appears where it can do the most good.

    Whether you need ongoing visibility or support around a major announcement, our media relations services are designed to build trust, authority, and measurable business value.

    Check out our client newsroom to see our latest news releases.

  • Your brand is only as strong as your message. We craft clear, consistent positioning that aligns internal teams, resonates with key audiences, and lays the foundation for all marketing and PR efforts. Whether you're launching something new or need a reset, this foundational work drives visibility, sharpens strategy, and sets the tone for everything that follows.

  • When the unexpected hits, preparation is your best defense. We help you plan ahead with custom protocols, message maps, and media strategies so you’re ready to respond when it matters most. From sensitive internal issues to public-facing crises, our guidance keeps your reputation intact and your team aligned.

  • Smart content builds credibility and we know how to make your expertise shine. From ghostwritten articles and executive bylines to media-ready quotes and industry op-eds, we help position your team as trusted voices in your field.

    It’s not just about filling content calendars, t’s about shaping perception and driving influence.

  • Get executive-level marketing and PR leadership without the full-time cost. We step in as your senior strategist by aligning messaging, managing agency partners, driving campaigns, and keeping your communications on track.

    This solution is perfect for growing companies or overloaded CMOs who need expert support with high standards and zero hand-holding.