Welcome To Pietryla PR & Marketing

PR & Digital Marketing for More Leads & Improved Credibility

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Who We Are

About

Pietryla PR & Marketing is a full-service agency that has been proudly located in Chicago for 20 years. We work with brands that want to level up their brand awareness and outmatch other companies in their market. We find fulfillment when working directly with frank and fearless owners that are both passionate and principled, like us.

As a nimble boutique firm, we’re in the business of being flexible and aware which helps us find the blind spots, angles, and opportunities that empower communications decision-making and strategy. We earn trust through our actions as much as our words. While clients may come to us for our capabilities, they stay with us for our counsel and unparalleled results.

FAQs

As a full-service competitive alternative to an agency, Pietryla PR & Marketing is agile, employing the right consultants to achieve the exact goals of our clients. That’s why we’re able to remain fully accountable for results and offer transparent pricing and policies that focus everyone’s attention on achievement. Here we’ve answered some of the biggest questions we get.

How do you bill your time?

CONSULTING SERVICES:

Hourly if the project is ongoing and requires more than a few days of work, we bill our time hourly. The rate is $175/hour USD (or its equivalent in the currency of your choice) and is the same for everyone on every task.

Each week, we provide project status and time reporting to match our targets with what we’ve agreed upon in advance with you. We also have an online system that provides real-time access to our time-spent as well as detailed activity reports.

Flat fee if it’s a small tactical job. An example of this would be writing a press release. We can often offer this kind of one-off service at an agreed-upon flat fee.

Rush fee writing or artwork projects (under 48 hours) may also incur a fee of $0.50 a word or a predefined premium charge.

There are never any surprises with our billing processes.

Curious what the going rate is? A 2021 Gould+Partners’ report, which focused on the hourly billing rates and staff utilization at agencies by size, region and specialty, found that the average PR agency billing rate is $240 per hour. This is up from $193 per hour in 2019. For the most senior executives, that hourly rate doubles.

Our rates are highly competitive since everyone you work with is a member of senior management.

 

DIGITAL MARKETING:

For our digital marketing services, we’re able to offer product pricing since the services are pretty straightforward. In general, our rates are about 20% lower than other digital firms in Chicago. We are open to bundle pricing and special discounts based on agreed-upon agreement details.

Review the rates of our digital marketing services.

What if I don't get the results I want?

When we begin working together, we will all know and agree on what success looks like.

Upon meeting for the first time, we work with you to identify the media relations goals you need to achieve and the tools you have at your disposal to reach those goals.

A common mistake in hiring a PR firm is thinking that a good story is enough to get results — especially if you have a charismatic leader or a disruptive product. What’s missing from that assumption is the knowledge of how each action taken excites a reaction in accomplishing your business goals.

If you can’t articulate exactly what you need to achieve and why it’s important to move your business forward, we aren’t the firm for you.

While we are seasoned business professionals, you are the only person who can determine your business goals. We are nimble and able to adjust to changing strategy and manage complex projects, but our clients know what they want and how to measure it. Because of this, we’re rarely unsuccessful.

Do you have a client list?

Since 2002, we’ve worked with many clients. Some as long as 10 years and some as short as a few days. Here’s the most up-to-date list of our current and past clients.

Cask & Kettle Hot Cocktails
Continental Broadband
Economic Development Group, Ltd.
Expedient Data Centers
Footprint Packaging
GreenPSF
Johnny Armstrong, author of Shadowshine
KidKlass
Medical Marijuana of Illinois
Miller Energy
National Coal Corp. (Nasdaq:NCOC)
Novalent Antimicrobial
OVAL Fire Products
Patten Place
PIC Corp
PFFC Magazine/YTC Media
rent24 Chicago
RSA America
Safeology
Servidyne (Nasdaq:SERV)
Software Management, Inc.
Stop the Spread Solutions
Swap.com
TCS Education System
United Federal Credit Union
Vapiano
Whitehead Energy Solutions
WiSuite

What are your qualifications?

We’re all experienced entrepreneurs.

Christine has been in media relations since 1999, and has owned this company since 2002. She has served in many different roles for many different clients, meaning she’s seen it all.

Everyone selected to work with you is a senior leader. They have proven they can get the job done. Our flexibility means that we can add or elminate staff on your account as-needed.

We have also been named:

#172 of the 360 “Best Entrepreneurial Companies 2019” by Entrepreneur Magazine

One of the top 20 PR Firms in Chicago by Expertise.com three years in a row

One of the top US PR Firms on Clutch

One of the Ten Most Creative PR Agencies by Insights Success Magazine.

What industries do you specialize in?

We take pride in our ability to learn the fundamentals of virtually any industry or technology quickly. Some of the markets we have served include sustainability, plastics and packaging, Internet/e-commerce, telecommunications, distance education/e-learning, energy and professional services.

Having said that, we believe that the value we bring to the table is not industry expertise — which you already possess in abundance — but rather an understanding of what reporters like to see in a potential article opportunity.

If you have a good story, the strategy to amplify it is part of the art of media relations. The industry experience comes second.

For online resources about our firm and a feel for our complete client list, please visit the following third-party sites:

Clutch | Firms That Deliver

O’Dwyer’s PR Firms

Agency Spotter

  • "Pietryla PR Marketing’s work led to spikes in sales and social media followers. The team lead was exceptionally creative and organized; despite handling other projects, they never dropped the ball on things."

    Patten Place Shoe Covers

  • "Internal stakeholders praise Pietryla PR for their organized work process and availability. The focus campaign received impressive social media impressions. Customers can expect a communicative partner."

    Footprint Compostable Packaging Solutions

  • "Despite working with a tight budget, Pietryla PR & Marketing executed tremendously successful work. They were able to maximize our ROI. The working relationship was robust and seamless, which can be attributed to their expansive industry knowledge. They're also extremely flexible."

    Oval Fire Products

  • "Pietryla PR & Marketing’s ability to continue growing the business’ reach and their continued partnership speak to the effectiveness of their work. While other vendors are traditional, this team strives to foster success through flexibility, dedication, and deep expertise."

    Cask & Kettle Hot Cocktails

  • "Since Pietryla PR & Marketing delivered their services, the client managed to establish three new accounts with an abundance of products. Exposure also surged by 100%. The workflow was spot on. The team's expertise shone during the project, and their partner had a pleasurable partnership experience."

    Secure Applications Cargo and Shipping Security

What We Do

  • MEDIA RELATIONS

    Working with the media is our core competency. We are relied upon to get quick, high value results. It's not uncommon to get your first placement within two weeks of starting your relationship with Pietryla PR.

  • DIGITAL MARKETING

    We know digital marketing is critical to a modern communications strategy and that digital efforts can amplify the credibility built by PR. aka SEO | PPC | Local SEO

  • CONTENT CREATION

    We create copy, videos and other artwork on demand based on what each project needs to be successful. We can do this as part of digital marketing or as a standalone service.

  • WEB DEVELOPMENT

    As a sidecar to our digital and content services we can help you build or make changes to your website or app. We have full development capabilities.

  • SOCIAL MEDIA

    From coordinating advertising to crisis response and building targeted communities we are able to manage your brand's social media presence. aka SEM | Engagement Marketing | Influencer Marketing

  • PAID PLACEMENTS

    When it's strategically needed we can put together a cost effective paid placement program. We can design and buy traditional ads or coordinate sponsored content.

Do you already have a project in mind?

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Pietryla PR & Marketing Portfolio

In order to show you what we are capable of here's a small collection of some of our best work. Thank you again for considering us for your next project. We look forward to hearing from you soon!

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Content Creation
Digital Marketing
Fractional CMO
Media Relations
Social Media
Web Development
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Got a Quick Question? | Say Hello!

333 S Wabash, suite 2700 Chicago, IL 60604

312-612-0283

Pietryla PR & Marketing

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