SEE US IN FORTUNE MAGAZINE
Digital marketing used to be about clicks …
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.
Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say.
Christine Wetzler was asked to comment on these trends in this Fortune article.
Looking for something specific?
When Should You Use a Fractional CMO?
Employing this tactic is best for U.S. market entry, new product launches, rebrands, PE roll-ups, or interim leadership while you build the team.
What is a Fractional Chief Marketing Officer (CMO)?
A fractional Chief Marketing Officer is an experienced marketing executive who works with your company on a part-time or project basis. Instead of hiring a full-time CMO at a six-figure salary plus employee benefit costs, you get senior-level marketing leadership exactly when you need it.
What Mid-Size Manufacturers Need to Know About Energy Storage Right Now
The commercial and industrial energy storage window is open through 2033. But reaching industrial buyers requires more than a strong product. Here is what the hesitation is really about and what energy storage companies need to know to close the gap.
EV Companies and the Media Narrative Problem: Why Good News Keeps Getting Buried
The EV sector has a credibility problem despite real progress. Learn why positive milestones get buried under regulatory noise and how a stronger communications strategy helps you reclaim the narrative.
The Best PR Firms for Industrial and Manufacturing Companies
Finding a PR firm that actually understands manufacturing is harder than it sounds. This list focuses on firms with real industrial and manufacturing experience.
Why Mid-Market Packaging Companies Are Invisible to Trade Media
Companies in the packaging industry tend to invest heavily in what they create and almost nothing in how they talk about it publicly.