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Digital marketing used to be about clicks …
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.
Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. Christine Wetzler was asked to comment in this Fortune article.
Why AI-Ready Messaging Is the New Must-Have for B2B Growth
Nearly 90% of B2B buyers now use AI tools like ChatGPT and Perplexity to research and compare vendors, making AI search optimization a top priority for 2025.
How Public Relations is Becoming the Most Reliable Tool for Shaping AI Outputs
In this new landscape, public relations is no longer a "nice to have". It's your front line for influencing how machines (and, by extension, your customers) understand your brand. And right now, it's one of the only tools that can reliably do the job.
20 Reasons Authentic Thought Leadership Is So Important In B2B
In B2B, purchasing decisions are rarely made on product specs alone. Buyers want to know who they’re learning from, who they can trust and who can make sense of where the industry is headed.