Accredo Packaging, a leader in sustainable flexible packaging, sought to strengthen its brand positioning as an innovator committed to environmental responsibility. With increasing demand from consumers and regulators for eco-friendly packaging, Accredo needed a partner to help clearly communicate its sustainability efforts and market-leading products. They needed a communications team that could seamlessly integrate with their internal marketing operations to ensure alignment and efficiency.

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Our Approach
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As part of Accredo’s internal marketing team, Pietryla PR provided strategic communication support, acting as an extension of the company's marketing department. This integrated approach allowed us to develop and execute a communications plan that was in lockstep with Accredo’s overall business objectives. Key components of the strategy included:

• Sustainability Storytelling: Working closely with Accredo, Pietryla PR developed a clear and compelling narrative around its sustainability mission, emphasizing the reduction of greenhouse gas emissions, the use of renewable energy in manufacturing, and the company’s innovative materials that support a circular economy.
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• Product & Market Positioning: Pietryla PR helped position Accredo’s eco-friendly packaging solutions—flexible films for food and consumer goods—by highlighting their sustainability benefits without compromising on performance. This positioning was crucial in differentiating Accredo in a competitive and evolving market.
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• Stakeholder Engagement: As part of the internal marketing team, Pietryla PR led efforts to engage with key stakeholders, including industry influencers, customers, and regulatory bodies. This involved developing thought leadership content and managing media relations to establish Accredo as a sustainability leader in the packaging industry.
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The Results

• By working as part of the internal marketing team, Pietryla PR helped enhance Accredo’s reputation as a forward-thinking, sustainability-driven company, resulting in increased media coverage and stronger brand recognition.
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• Accredo’s innovative product offerings and sustainability messaging resonated with industry stakeholders and potential customers, positioning the company as a trusted leader in eco-friendly packaging solutions.
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• The collaborative approach between Pietryla PR and Accredo’s internal team resulted in stronger engagement with key markets and greater alignment between communications and broader business goals.

As an integrated part of Accredo Packaging’s internal marketing team, Pietryla PR played a pivotal role in elevating the company’s brand within the sustainability-focused packaging industry. By aligning communications strategy with business objectives and executing it seamlessly alongside Accredo’s team, Pietryla PR helped solidify Accredo’s leadership in eco-friendly packaging and reinforce its market position.

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