Pregis, a leader in protective packaging solutions, is committed to pushing the boundaries of sustainability and innovation within its industry. With increasing demand for eco-friendly packaging solutions, Pregis needs to effectively communicate its advancements to stakeholders and the market. The company sought to highlight its cutting-edge products, sustainability-driven innovations, and material science expertise, while addressing the growing expectations from both consumers and industry leaders.

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Our Approach
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Pietryla PR was engaged to develop a comprehensive media relations strategy that would elevate Pregis' brand as a forward-thinking leader in the packaging space. The strategy focused on:

• Product Announcements & Media Outreach: Crafted targeted press releases to announce Pregis’ groundbreaking products, including the introduction of the Sharp Automated Bagger, which can run both paper and poly, and the EverTec™ cushioned and non-cushioned mailers. The announcements emphasized Pregis' role as a first-to-market innovator in mailing solutions, highlighting the sustainability benefits of their flexible packaging products.
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• Sustainability Messaging: A key component was the focus on Pregis’ commitment to a circular economy. This included the Renew Series, which integrates recyclable materials, recycled content, and renewable resources. Pietryla PR emphasized the company’s leadership in driving sustainability in flexible packaging for critical sectors like food, pharmaceuticals, and household goods.
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• Stakeholder Engagement: Ensured consistent communication with key stakeholders, including customers, investors, and partners. This involved developing thought leadership content and positioning Pregis as a leading voice in the packaging industry’s sustainability movement. The team also managed Pregis' participation in industry events, trade shows, and speaking engagements, where the company’s innovations were showcased to an engaged audience.
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The Results

• Pregis solidified its reputation as a leader in the packaging industry, with widespread media coverage highlighting its environmental initiatives and innovative solutions. Check out this Fast Company mention we achieved by dusting off some 2018 study data to support the reporter's angle: "Why WalMart launched a premium grocery label with fancy branding to match."
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• The product launch campaigns generated significant media attention, resulting in coverage by trade publications and mainstream media outlets, as well as increased awareness of Pregis’ new product lines.
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• Pregis has experienced a measurable increase in engagement with its target audience on social media, and the company’s leadership in developing sustainable and scalable packaging solutions is a constant in industry trades.

Pietryla PR’s strategic communications approach helped Pregis elevate its brand and position itself as a leader in both innovation and sustainability. By promoting its cutting-edge products and sustainability-driven messaging, the company successfully strengthened its market position and solidified its reputation in the packaging industry.

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