Secure Applications is a WOSB (Woman-Owned Small Business) specializing in providing security tape, labels, bags, and seals protect from theft and counterfeiting. Focused on safeguarding supply chain integrity, Secure Applications works with global manufacturing companies, monitors vendor vulnerabilities, enforcing compliance with security standards, and ensures secure product shipping. They are dedicated to mitigating risks, detecting potential breaches early, and enhancing product security in a rapidly evolving supply chain landscape.
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Challenge
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Secure Applications was facing significant challenges with brand visibility, recognition, and digital presence. The company had a robust service offering but needed an effective way to communicate its value to potential clients and partners. Their website was outdated and lacked the necessary SEO structure to attract traffic or leads. Additionally, the company’s branding needed refinement to better reflect its cutting-edge solutions and WOSB certification, which serves as a differentiator in their field. Secure Applications also wanted to increase PR coverage to establish its thought leadership in the supply chain security sector.
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Solution
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Pietryla PR & Marketing stepped in to overhaul Secure Applications’ branding and messaging to position them as an industry leader. Our holistic approach included:

• Public Relations Strategy: We developed and executed a PR plan that highlighted Secure Applications' expertise in supply chain security. Through a series of targeted press releases, thought leadership articles, and media outreach, we positioned the company as a go-to expert in its niche. Key wins included features in major industry publications, elevating the brand's visibility.
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• Website Redesign: Understanding the importance of a modern, user-friendly website, we led a complete redesign of Secure Applications’ digital presence. The new site not only features a sleek design but is also optimized for SEO and mobile devices. Our focus was on creating an intuitive navigation structure, clear service offerings, and high-quality content that speaks directly to the company's target market. We also built a secure customer portal to enhance client interaction.
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• Brand Refresh: The rebranding process involved updating Secure Applications' logo, color palette, and overall visual identity. We crafted new brand messaging that aligns with the company's forward-thinking approach to product security and its status as a WOSB. The refreshed branding was then applied across all marketing materials, including the website, digital ads, and social media platforms.
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• Ongoing Marketing Efforts: After the initial rebranding and website launch, we continued to support Secure Applications with a comprehensive marketing strategy. This includes content development for their blog and newsletters, ongoing SEO optimization, and social media management. Our work aims to continuously build their online presence and maintain engagement with their growing audience.
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Results
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Since implementing the new PR, branding, and digital strategies, Secure Applications has seen measurable improvements, including:

• Increased Media Coverage: Secure Applications secured placements in high-profile industry journals and online publications, which bolstered its credibility and visibility in the marketplace.
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• Enhanced Digital Presence: Organic traffic to the website increased by 40% within the first six months, while lead generation from the website has grown significantly.
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• Stronger Brand Identity: With a cohesive and modern brand identity, Secure Applications has been able to position itself more effectively in a crowded market. Feedback from clients and partners reflects increased trust and recognition of their brand.
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• Sustained Growth: Ongoing marketing initiatives have led to consistent engagement across digital platforms, helping Secure Applications maintain its leadership position in the AI and supply chain security space.

Our partnership with Secure Applications demonstrates how a cohesive strategy that integrates PR, web development, branding, and ongoing marketing can transform a company’s market presence. Through continuous collaboration, we have helped Secure Applications navigate the complexities of today’s competitive digital landscape, equipping them with the tools to not only grow but to thrive.