Servidyne is a leading energy management solutions provider that focuses on helping commercial buildings and industrial facilities improve energy efficiency and sustainability. As a public company, Servidyne was not only tasked with delivering innovative solutions to its clients but also with ensuring compliance with SEC regulations in all public communications. With a growing portfolio of services and solutions, Servidyne sought to amplify its presence in the market and maintain clear, compliant messaging for investors, clients, and the media.

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Challenge
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As a public company, Servidyne faced the dual challenge of growing its market presence while adhering to strict SEC regulations governing all forms of public communication. They needed a trusted partner who could manage their public relations with precision, especially in handling sensitive financial data and press materials. Servidyne also required consistent, high-quality content, including case studies and press announcements, to highlight their project successes and innovations. Lastly, the company needed proactive media engagement to strengthen its brand and maintain positive industry coverage.
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Solution
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Until the company's purchase in 2011, Pietryla PR & Marketing provided a full suite of PR and writing services for Servidyne, delivering a strategic approach that covered:

• Public Relations and Writing: We crafted a comprehensive portfolio of case studies and press announcements that showcased Servidyne’s energy management solutions and project successes. These materials were designed not only to highlight their value to clients but also to comply with SEC regulations, ensuring that all public statements were clear, accurate, and legally compliant.
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• Media Relations and Messaging: Our team developed and executed media strategies that included proactive outreach to industry publications and timely responses to media inquiries. We worked diligently to position Servidyne as a thought leader in energy efficiency, securing coverage that enhanced the company’s profile in the commercial and industrial sectors.
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• Collaboration with Internal Team: We worked closely with Servidyne’s internal marketing team, which included the CMO, marketing manager, social media manager, and graphic designer. This tight-knit collaboration ensured that all PR efforts aligned with the company's overall marketing strategy and brand image. Our strong working relationship led to long-term success, and many of the internal team members continued to work with us even after moving to other companies.
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Extended Partnerships
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Our successful partnership with Servidyne opened doors to new opportunities. The CMO introduced us to ClearGen, where we continued to provide PR services. Additionally, the marketing manager, now at Chateau Energy Solutions, hired us for media relations work, further demonstrating the lasting impact of our collaboration.
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Results
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Over the course of our partnership with Servidyne, we delivered measurable results, including:

• Compliance in Public Communications: All press announcements and case studies adhered to SEC regulations, ensuring full compliance in Servidyne’s public communications. This protected the company’s reputation while promoting transparency and trust with investors and clients.
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• Enhanced Media Coverage: Our proactive media outreach and timely messaging led to positive coverage in key industry publications, boosting Servidyne’s visibility and credibility in the energy management sector.
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• Lasting Relationships: The trust and success we built with the internal marketing team led to long-term partnerships that extended beyond Servidyne, with several team members continuing to hire us in their new roles.

Our long partnership with Servidyne underscores the importance of strategic PR and compliant public communications in a highly regulated industry. By working closely with the internal team, crafting thoughtful messaging, and maintaining regulatory compliance, we helped Servidyne grow its market presence while ensuring a strong and consistent brand message. This collaboration has led to lasting relationships and new opportunities, continuing the legacy of success we began with Servidyne.